Perceptra reconstructs what your product's market is worth in your area, who the operators are and how much of it you hold. With a proprietary methodology that chooses sources and estimation models, and with proof behind every figure.
End-to-end managed service · Every figure with source and rating
Industry reports cost thousands, cover whole countries, are years old and rarely speak about your product in your area. Consulting firms get there, but in months and on enterprise budgets.
Meanwhile the questions stay open: what is my market worth in this region? Who are my competitors? What is my share? Where should I grow next year? The data you need almost never exists ready-made.
Perceptra rebuilds it. We cross official statistics, foreign trade, business registers, financial statements and web sources, and estimate the missing numbers with stated models. Every result comes with its assumptions, method and level of reliability.
AI is an interchangeable tool. The method we steer it with is not: it is our edge, and it improves with every study.
A managed service, not another tool. You bring a business question; we deliver a report ready for decision-making.
Market Intelligence measures the market. Synthetic audiences anticipate how it will react. Use them on their own or together, in the same study.
We rebuild your company's competitive environment and estimate its size, even when the data is not directly available.
Simulated focus groups with synthetic audiences calibrated on real human panels, to test concepts, claims, prices and names before launch.
When the data doesn't exist, the result depends on how you rebuild it. Our model decides which estimation approaches to use, where to look for data and how to cross-check it. That know-how compounds, study after study.
We translate your question into product, statistical classifications, geography and time horizon.
The Perceptra model picks the sources (official statistics, foreign trade, registers, financial statements, web) and the estimation methods that fit the case.
We estimate the same number with independent approaches and compare them. Assumptions are written down, never implicit.
Findings, assumptions, method and confidence, with a reading that helps you decide. Not a dashboard left for you to interpret.
In our reports no figure is an orphan: you can trace a finding to its calculation, the calculation to its evidence, the evidence to its source. And every data point carries a two-letter rating: source reliability and data quality.
First letter: source reliability. Second letter: data quality. From A to E, stated on every figure.
Today reliable market numbers are a privilege of those who can pay for months of consulting. We want to make them fast and affordable for SMEs, startups and professional firms, and to be the first name they think of in Europe.
We bring public and private sources, estimation models and artificial intelligence under one proprietary methodology, to deliver defensible numbers on timelines and budgets that fit real companies.
AI models change every year. Our edge is the method that steers them: which sources, which estimates, which checks.
Every figure traces back to its source through documented calculations and evidence. If we can't prove it, we don't deliver it.
We always separate what is measured from what is estimated, and say with what confidence. No black box dressed up as certainty.
The quality of analysis shouldn't depend on budget size. We build for those who until now had to choose between deciding blind and not deciding at all.
Product, technology, revenue and marketing under one roof from day one. No outsourced departments, no borrowed expertise.
Designs the product, the strategy and the Market Intelligence methodology. Background in institutional finance and system design: the discipline of measurement applied to markets.
Leads Perceptra's technology: platform architecture, synthetic audiences and model calibration.
Takes Perceptra to market. Hands-on B2B commercial experience: he knows the questions clients actually ask, not the ones in pitch decks.
Builds the brand and the demand. Marketing as a transfer of trust: the same transparency we demand of our data, applied to how we communicate.
For B2B SMEs and startups, manufacturers and distributors, marketing agencies, accountants and consulting firms: anyone who needs the real numbers of their market without an enterprise budget.
A pilot study on your product and your area: same method, stated sources, a rating on every figure. See the result before you decide.